Jerad is a creative director who leads with clarity, collaboration, and a problem-solving mindset. He thrives at the intersection of design, storytelling, and strategy, ensuring that creative work is not only visually compelling but also solves the right problems and consistently exceeds client expectations.
Over his career, he has built and led multidisciplinary creative teams spanning design, copywriting, UX, and content strategy, shaping brand experiences for companies like Chevron, Toyota, Google, and T-Mobile. He believes that great creative work comes from teams that are encouraged to experiment, challenged to elevate ideas, and equipped to execute at the highest level.
Jerad collaborates across disciplines—working closely with marketing, development, and product teams to ensure that design and messaging come together seamlessly in digital experiences. He’s known for mentoring and developing talent, streamlining creative workflows, and introducing tools and processes that help teams work smarter. Whether leading a full-scale brand refresh, optimizing a UX system, or guiding a team through a high-profile campaign, his focus is always on creating work that connects, engages, and delivers measurable impact.
Beyond his professional work, Jerad is passionate about hands-on projects that blend creativity and craftsmanship. He is an avid model railroader, meticulously designing and building miniature landscapes that bring history to life. He also finds inspiration in the outdoors through wilderness canoe camping, embracing the challenge of remote expeditions and the serenity of nature. Additionally, he is a certified scuba diver, exploring underwater worlds and discovering the beauty of marine life.
These diverse interests fuel his creative perspective, shaping his approach to storytelling and design.
