Agency: Accenture
Agency: Accenture
The Extract, housed within Accenture’s Chicago innovation hub just west of the Loop, invites companies, think tanks, universities and startups to brainstorm, prototype and test ideas in a space designed to foster cross-industry collaboration. The name represents the goal of pulling together skills and insights from different stakeholders along the food chain, including retail, hospitality, manufacturing and agriculture.
“We are looking to work with all parts of the food ecosystem to solve the world’s biggest problems in the food chain”
The Extract, which takes up part of one floor of the two-floor innovation hub, is divided into three sections that reflect the farm-to-fork vision: the Future of Living, the Future of Buying and the Future of Growing.
The Future of Living section, which contains a mock living room and kitchen, features a countertop cocktail maker called Drinkworks that illustrates the type of innovation Accenture expects to come out of the initiative. Accenture worked with Keurig Dr Pepper, maker of the K-Cup coffee pods, and beer and drinks giant AB InBev to create the machine, which produces margaritas, Old-Fashioneds and other cocktails from single-serve pods.
