Bridgestone

Jerad played a pivotal role in redefining Bridgestone’s digital ecosystem. As the client-facing creative lead for Bridgestone at iCrossing, he collaborated directly with the client while guiding a team of 10+ creatives across digital, social, and UX initiatives. His focus was on ensuring strategic alignment between brand objectives and customer engagement.

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Using data and analytics, Jerad spearheaded the redesign of Bridgestone.com, optimizing usability and driving higher engagement. He leveraged AI-driven solutions to enhance customer interactions, integrating personalized reminders and maintenance tips that streamlined user journeys and strengthened brand loyalty.

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Beyond strategy and UX, Jerad took a hands-on role in storytelling and content production for the Bridgestone digital experience video. He developed storyboards, crafted copy, hired and directed a voice-over artist, and oversaw the production to ensure a cohesive and compelling narrative—showcasing the brand’s commitment to innovation and customer engagement.

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By merging creative vision, UX strategy, and data-driven insights, Jerad helped elevate Bridgestone’s digital presence, reinforcing its position as an industry leader in customer experience and digital transformation.

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