Bridgestone

Jerad played a pivotal role in transforming Bridgestone’s digital presence. At iCrossing, he worked with teams to develop cohesive brand strategies across multiple platforms, ensuring a seamless customer experience whether users were scheduling auto care services or exploring tire products online.

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In addition to his creative leadership, Jerad used AI-driven solutions and data measurement to enhance targeted customer engagement. His implementation of personalized reminders and maintenance tips helped streamline customer interactions and boost engagement, positioning Firestone as a forward-thinking, modern brand.

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Through his ability to merge design, UX, and strategic insights, Jerad elevated Bridgestone’s digital ecosystem, helping the brand stand out and gain industry recognition for its innovative approach to customer experience and digital transformation.

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