Whirlpool - Care Counts

Jerad played a pivotal role in shaping the "Care Counts" initiative, which aimed to improve school attendance by providing washers and dryers in schools for children who lacked access to clean clothes. His creative direction helped bring this campaign to life from its inception through to execution. Jerad contributed to the concepting and overall campaign strategy, ensuring the message resonated emotionally while remaining aligned with Whirlpool’s commitment to social impact.

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By highlighting how something as simple as clean clothes could change a child’s life, Jerad helped Whirlpool position itself not just as a household brand, but as a brand that truly cares about making a lasting impact on communities.

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