Esurance DIY Ditties

The "DIY Ditties" campaign from Esurance, featuring the Property Brothers (Jonathan and Drew Scott), brought a fun and modern twist to home and auto maintenance with catchy musical videos. Each video embraced a different music style, including rap and country, while providing helpful tips such as cleaning furniture and handling slippery floors. Partnering with Leo Burnett Chicago, the campaign aimed to engage viewers by making mundane tasks entertaining and memorable.

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Jerad’s leadership in creative direction helped bring this campaign to life, ensuring that each video felt fresh, engaging, and aligned with Esurance’s brand as a modern insurer. The campaign resonated with audiences due to its unique blend of humor, music, and useful content, demonstrating Jerad’s ability to create innovative marketing experiences.

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The "DIY Ditties" campaign also served as a creative benchmark for how the insurance industry could modernize its messaging and better engage with younger, tech-savvy audiences. By making necessary home and auto maintenance tasks fun, the campaign became a standout success.

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