Esurance DIY Ditties

Jerad played a key role in shaping the "DIY Ditties" campaign for Esurance, collaborating with the Property Brothers, Jonathan and Drew Scott, to bring a fun, modern twist to home and auto maintenance. His contributions included creative direction, developing storyboards, and overseeing video production to ensure each video was engaging and aligned with Esurance’s brand as a modern, approachable insurer.

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Jerad also contributed to content creation and influencer collaboration, working closely with the Property Brothers to integrate their personalities into the campaign. He helped expand the campaign’s reach by developing social media posts to support the videos, ensuring consistency across platforms and driving engagement with a younger, tech-savvy audience.

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By blending influencer engagement, interactive storytelling, video content, and social media strategy, Jerad helped Esurance create a standout campaign that connected with audiences in a fun, memorable way.