Whirlpool - Every Day, Care

In collaboration with Digitas, Jerad served as Art Director for Whirlpool's "Every day, care™" campaign, a nationwide initiative aimed at redefining household chores as meaningful acts of love. This campaign sought to shift public perception, highlighting how daily tasks like washing, cooking, and cleaning significantly impact family bonds and personal development.

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To ignite conversations around the essence of care, the campaign was bolstered by a national survey, academic white papers, and diverse multimedia content disseminated across all digital platforms. A dedicated "Every Day, Care" website was also developed to enhance user engagement and provide a centralized hub for the initiative.

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The campaign's innovative approach and profound message garnered significant recognition, earning a Gold Effie Award in the Brand Renaissance category, a Bronze Effie Award for Home Furnishings & Appliances, and a Gold Chicago Addy Award.

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This project exemplifies Jerad's commitment to creating impactful narratives that resonate with audiences and redefine conventional perspectives.

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