KitchenAid

Jerad collaborated with Digitas to elevate KitchenAid's online presence, focusing on enhancing user engagement and showcasing the brand's premium aesthetics. A key initiative was the redesign of the homepage carousel, introducing a sleeker style and simplified functionality to improve navigation and highlight featured products effectively. In addition to the carousel overhaul, Jerad developed promotional landing pages for new product launches, seamlessly integrating KitchenAid's stunning photography to create visually compelling narratives. This approach not only emphasized product features but also reinforced the brand's commitment to culinary excellence.

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Furthermore, the project included the creation of dedicated product landing pages and a partner landing page for Home Depot, ensuring a cohesive and engaging user experience across various platforms. This comprehensive enhancement of KitchenAid's digital interface reflects Jerad's dedication to blending form and function, delivering an online experience that resonates with both new and loyal customers.

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