Agency: Sapient-Razorfish
Agency: Sapient-Razorfish
Jerad collaborated with Sapient-Razorfish to develop "The RA Edge," a pioneering social community for Eli Lilly aimed at supporting individuals living with Rheumatoid Arthritis. This initiative marked the first social group dedicated to Eli Lilly patients, focusing on authentic narratives from real people to foster connection and understanding.
The campaign's distinctive visual identity combined a vibrant aesthetic with elegant black-and-white photography, creating a compelling and relatable platform for users. By highlighting personal stories, "The RA Edge" sought to empower patients, providing them with a sense of community and shared experience.
This project exemplifies Jerad's commitment to leveraging design and storytelling to build meaningful digital communities that resonate with users on a personal level.
