T-Mobile Tuesdays

T-Mobile Tuesdays isn’t just a loyalty program—it’s a groundbreaking customer appreciation experience that strengthens brand loyalty and fosters deeper connections with T-Mobile users. As a best-in-class mobile campaign, it engages users across multiple digital touchpoints, leveraging in-app experiences, gamification, mobile banners, and social media activations to create an immersive and rewarding journey.

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Under Jerad Koskey’s leadership, the initiative saw a significant transformation. Jerad redefined the T-Mobile Tuesdays app with a sleek, modern redesign, bringing a fresh, user-friendly look and dynamic animations that elevated the entire user experience. His creative vision and attention to detail played a key role in making the app an interactive engagement platform that T-Mobile customers look forward to using each week.

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Jerad’s collaboration with top brands like Wendy’s, Tesla, Dunkin’, and Starbucks exemplified the best use of online media, driving both digital engagement and record-breaking in-store sales. His multi-channel campaign not only delivered valuable deals to T-Mobile users but also led to Starbucks’ highest single-day sales ever, demonstrating his ability to craft strategic, results-driven promotions.

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Through his innovative approach, Jerad also introduced fun and interactive elements such as games, digital rewards, and exclusive swag, ensuring that T-Mobile customers felt appreciated and excited about the #GetThanked experience. His work didn’t just strengthen customer engagement—it set a new standard for how mobile and online media can be leveraged to create compelling, results-driven brand experiences.

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