The Maytag Man

Jerad played a pivotal role in reimagining the iconic Maytag Man, transforming him from a traditional repairman into the personification of Maytag appliances' durability and dependability. As an Art Director, he helped shape the campaign’s visual identity, crafting storyboards and key design elements that brought the refreshed character to life across multiple platforms.

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The fully integrated campaign spanned television, digital, social media, print, and out-of-home, ensuring a cohesive and modernized brand presence. By blending thoughtful storytelling with interactive design, Jerad helped evolve the Maytag Man into a more dynamic and engaging brand icon, reinforcing Maytag’s reputation for reliability in a fresh and innovative way.

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An important additional part of this evolution was the development of an interactive mobile app. Jerad was instrumental in designing key visual elements for the app, enabling users to visualize the Maytag Man within their own homes, enhancing engagement and bringing the brand experience directly to consumers.

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