The Maytag Man

Made tough as steel, Maytag is the appliance you can count on to be strong, reliable and really good-looking.

We set out to rethink Maytag's most important brand asset; an American advertising icon who had been making appearances since 1967. We made him relevant to today's audiences with a fully integrated campaign that not only updating his looks but totally changed his role at Maytag. He became the literal embodiment of the brand's appliances and brought his witty, dead-pan humor across all media touchpoints, TV, video, social, digital, print, display and more.