Agency: Digitas
Agency: Digitas
Jerad partnered with Digitas to lead the redesign of the corporate website for MillerCoors, later integrated into Molson Coors’ broader digital ecosystem. The project sought to modernize the company’s online presence, creating a design language that would balance corporate storytelling with a visually compelling showcase of its extensive beer portfolio.
A key focus was on developing a flexible grid system that highlighted brand photography, using large, nostalgic imagery to evoke an aspirational look and feel. This approach ensured that the site remained engaging while reinforcing the brand's heritage and commitment to quality. The redesign also prioritised intuitive navigation, making it easier for users to explore the company’s history, sustainability efforts, and diverse range of beers.
By working closely with UX and development teams, Jerad helped shape a digital experience that not only elevated the brand’s identity but also provided a seamless and visually immersive platform for both consumers and corporate stakeholders. The project successfully positioned Molson Coors as an industry leader in digital engagement, with many design elements still influencing the company's web presence today.
