Agency: Digitas
Agency: Digitas
Originally designed for MillerCoors, this site has since been purchased by Molson-Coors and many parts of it remain in one capacity or another. When MillerCoors needed a new look for their corporate website, we began with mission: to create the best beer brands in the world. We began by creating a design language and grid layout that would emphasize the brand photography. Large and nostalgic photos are used throughout the site to help give the brand the a nostalgic and aspirational look/feel. Miller has a strong presence; but it was important to emphasize the quality of the entire catalog of beers.