Toyota Bank

We set out to redefine what "best-in-class" design looked like for Toyota Financial Savings Bank, who offer a wide variety of financial services to meet the needs of their dealers.

We drew inspiration from tatami (畳), the grid system employed by traditional Japanese architecture to help define and inspire our design system. The design system we produced became a flexible and efficient framework for both the Toyota and Lexus brands with photography and copy carefully chosen to appeal to the appropriate customer.

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