Toyota Bank

Toyota Financial Savings Bank required a modern, adaptable design system to enhance their digital experience while maintaining the brand’s commitment to precision and innovation. Our challenge was to create a visually compelling and highly functional framework that could flexibly support both Toyota and Lexus financial services, ensuring a seamless and premium user experience.

‍

Taking inspiration from tatami (畳)—the structured grid system in traditional Japanese architecture—we developed a modular, scalable design approach that provided consistency while allowing for customisation. This method not only improved usability but also reinforced the precision and harmony that define Toyota’s brand ethos.

‍

By carefully curating photography, typography, and messaging, we ensured each element resonated with its target audience. The result was a cohesive, intuitive, and highly efficient digital system that elevated Toyota Financial Savings Bank’s digital presence—offering a refined, best-in-class experience for their customers and dealers alike.

‍

‍