Toyota's Only the Name Remains

Jerad played a key role in shaping "Only the Name Remains," an interactive, cinematic campaign for the Toyota Avalon starring Idris Elba. The campaign was ahead of its time, merging traditional film storytelling with digital innovation in a way that redefined audience engagement.

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After three high-energy TV spots left viewers on a cliffhanger, they were directed to a first-of-its-kind interactive website, where the story continued. Using keystrokes to control the action, audiences could make decisions in real-time, altering the storyline and shaping the outcome—bringing a "Choose Your Own Adventure" to the digital age in a way that had never been done before in automotive advertising.

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Jerad developed storyboards, contributed to copywriting, and was on set in Los Angeles, ensuring the campaign’s vision carried through across all creative elements. The experience spanned TV and digital, setting a new benchmark for how brands could extend storytelling beyond traditional media. By seamlessly blending cinema, interactivity, and immersive digital engagement, "Only the Name Remains" pushed the boundaries of advertising, proving that the future of brand storytelling was no longer passive—it was something audiences could step into and control.

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